{"id":88266,"date":"2025-06-01T03:26:55","date_gmt":"2025-06-01T00:26:55","guid":{"rendered":"https:\/\/photovacation.org\/the-sea-horse-the-birth-of-the-fotovacation-logo\/"},"modified":"2025-06-26T12:45:32","modified_gmt":"2025-06-26T09:45:32","slug":"the-sea-horse-the-birth-of-the-fotovacation-logo","status":"publish","type":"post","link":"https:\/\/photovacation.org\/en\/the-sea-horse-the-birth-of-the-fotovacation-logo\/","title":{"rendered":"The Sea Horse: The birth of the Fotovacation logo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"88266\" class=\"elementor elementor-88266 elementor-88259\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31fe22a4 e-flex e-con-boxed e-con e-parent\" data-id=\"31fe22a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-716ce023 elementor-widget elementor-widget-heading\" data-id=\"716ce023\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Sea Horse: The birth of the Fotovacation logo\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6cd0c3a6 e-flex e-con-boxed e-con e-parent\" data-id=\"6cd0c3a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b598836 elementor-widget elementor-widget-text-editor\" data-id=\"1b598836\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"94\" data-end=\"614\">Before the programs, the contests and the thousands of photos, Photovacation needs a face. In 1982. The organizers turned to <em data-start=\"219\" data-end=\"249\">the wizard of Bulgarian graphics<\/em> <strong data-start=\"250\" data-end=\"267\">Stefan Kanchev<\/strong>.   <\/p><p data-start=\"94\" data-end=\"614\">Kanchev accepts the challenge: he takes a classic 35mm film, \u201ctwists\u201d it into a silhouette of a <strong data-start=\"399\" data-end=\"415\">seahorse<\/strong> and in one motion combines photography with the sea.<br><img decoding=\"async\" class=\"size-full wp-image-88170 aligncenter\" src=\"https:\/\/photovacation.org\/wp-content\/uploads\/2025\/05\/Asset-1@4x.png\" alt=\"\" width=\"116\" height=\"216\"><\/p><h3 data-start=\"621\" data-end=\"646\">The master behind the logo<\/h3><ul data-start=\"647\" data-end=\"981\"><li data-start=\"647\" data-end=\"743\"><p data-start=\"649\" data-end=\"743\"><strong data-start=\"649\" data-end=\"680\">Stefan Kanchev (1915 &#8211; 2001)<\/strong> &#8211; author of <b>over 1 600 logos<\/b>, dozens of postage stamps and posters.<\/p><\/li><li data-start=\"744\" data-end=\"858\"><p data-start=\"746\" data-end=\"858\">In 1990, the Japanese magazine <em data-start=\"778\" data-end=\"784\">IDEA<\/em> ranked him <strong>among the ten best brand creators<\/strong> in the world.<\/p><\/li><\/ul><div> <\/div><h4 data-start=\"983\" data-end=\"1026\">See more about Stefan Kanchev<\/h4><p data-start=\"2248\" data-end=\"2525\" data-is-last-node=\"\" data-is-only-node=\"\"> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ac65af9 e-flex e-con-boxed e-con e-parent\" data-id=\"4ac65af9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10c9bb6 elementor-widget elementor-widget-video\" data-id=\"10c9bb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=DNp2thSg7Z4&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1495e422 elementor-widget elementor-widget-text-editor\" data-id=\"1495e422\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Stefan Kanchev&#8217;s influence is so great that a group of designers and programmers have taken it upon themselves to preserve and present his work in exhibitions, books and a website that we encourage you to check out: <a href=\"https:\/\/www.stefankanchev.com\/\">https:\/\/www.stefankanchev.com\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d8f0f4 elementor-widget elementor-widget-text-editor\" data-id=\"7d8f0f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"1420\" data-end=\"1445\">A seahorse with a hundred lives<\/h3><p data-start=\"1446\" data-end=\"1827\">Over nearly four decades, the seahorse has gone through countless incarnations. You will see it on <strong data-start=\"1551\" data-end=\"1624\">T-shirts, hats, towels, programmes, posters, umbrellas, trousers, waistcoats<\/strong> and what not &#8211; sometimes it is red, but it has also been black, blue and green&#8230; in combination with different elements and many incarnations, but always recognizable. <\/p><h3 data-start=\"1834\" data-end=\"1871\">Why does the logo stand the test of time?<\/h3><ul data-start=\"1872\" data-end=\"2199\"><li data-start=\"1872\" data-end=\"1973\"><p data-start=\"1874\" data-end=\"1973\"><strong data-start=\"1874\" data-end=\"1884\">Emotion<\/strong> &#8211; the cute silhouette makes people smile and immediately creates a sense of community.<\/p><\/li><li data-start=\"1974\" data-end=\"2087\"><p data-start=\"1976\" data-end=\"2087\"><strong data-start=\"1976\" data-end=\"1986\">Narrative<\/strong> &#8211; the filmstrip hints at the memories we&#8217;ll capture; the seahorse &#8211; the lightness of summer.<\/p><\/li><li data-start=\"2088\" data-end=\"2199\"><p data-start=\"2090\" data-end=\"2199\"><strong data-start=\"2090\" data-end=\"2105\">Durability<\/strong> &#8211; the simple shape works equally well on a beach flag, web icon or souvenir badge.<\/p><\/li><\/ul><h3 data-start=\"2206\" data-end=\"2247\">Help us finish this story!<\/h3><p data-start=\"2248\" data-end=\"2525\" data-is-last-node=\"\" data-is-only-node=\"\"><strong>Do you have a picture of Photovacation&#8217;s seahorse \u201cclimbing\u201d on your t-shirt, umbrella, backpack or&#8230; something else?<\/strong> Send it to <strong data-start=\"2364\" data-end=\"2390\"><a class=\"cursor-pointer\" rel=\"noopener\" data-start=\"2366\" data-end=\"2388\">info@photovacation.org<\/a><\/strong> And become a part of the \u201cPhotovacation Stories\u201d collection. Together, let&#8217;s add more shots to the endless film started by Stefan Kanchev! <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7016abd7 e-flex e-con-boxed e-con e-parent\" data-id=\"7016abd7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-241a5041 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"241a5041\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/photovacation.org\/en\/the-speakers-of-photovacation-2018-lyubo-sergeev\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next story<\/span><span class=\"post-navigation__next--title\">The speakers of Photovacation 2018 &#8211; Lyubo Sergeev<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Sea Horse: The birth of the Fotovacation logo Before the programs, the contests and the thousands of photos, Photovacation needs a face. In 1982. The organizers turned to the wizard of Bulgarian graphics Stefan Kanchev. Kanchev accepts the challenge: he takes a classic 35mm film, \u201ctwists\u201d it into a silhouette of a seahorse and&hellip;<\/p>\n","protected":false},"author":1,"featured_media":88168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[340,341],"tags":[],"class_list":["post-88266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive","category-photovacation-stories-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Sea Horse: The birth of the Fotovacation logo - Photovacation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/photovacation.org\/en\/the-sea-horse-the-birth-of-the-fotovacation-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Sea Horse: The birth of the Fotovacation logo - Photovacation\" \/>\n<meta property=\"og:description\" content=\"The Sea Horse: The birth of the Fotovacation logo Before the programs, the contests and the thousands of photos, Photovacation needs a face. In 1982. The organizers turned to the wizard of Bulgarian graphics Stefan Kanchev. 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